If you are not ready to hear what needs to change, click away

I work with owners, MDs and leadership teams in estate agency and property businesses who want to make change happen, particularly when the numbers should be better, the reason is not obvious and there is ambition to improve.

The problem might sit in the tech, the processes, the people or the mindset. I look across the whole business, work out what is actually happening, put evidence and numbers against it and help leaders understand what needs to change.

Find out more
Zoe Easton

Where I help find opportunity and create clarity...

Leads are generated, but response, qualification, follow-up and conversion vary by branch or team.
The business has invested in websites, CRM, lead management or marketing without a clear view of how they work together.
Sales, lettings, marketing, operations and suppliers are working to different priorities.
Reporting is in place, but it does not make it clear what needs attention or what the financial impact is.
Too much depends on a few experienced people, making results harder to repeat across the business.
The business wants to create additional revenue from existing customers, leads, partnerships or services without damaging the core relationship.

What's impacting your revenue?

The answer could sit anywhere in the business. I will audit areas most likely to affect revenue, cost or profitability and follow the evidence.

People and management
Are roles, expectations and accountability clear? Why do some branches, teams or people perform better than others?
Process and structure
Where does work slow down, get duplicated, rely on one person or cost more than it should?
AI, Tech and suppliers
What are you paying for, is it being used properly, and is it delivering enough value?
Revenue and customers
Where are you making money, losing it or missing opportunities through fees, conversion, referrals, retention or other revenue?
“If you are looking for someone who combines commercial awareness, strategic thinking, industry experience and a genuine ability to connect with people, I would strongly recommend Zoe. She brings substance as well as personality,”
Mark Ellison · Director · Sparks Ellison

Put the numbers against it.

Before changing anything, do you understand what the issue is worth?

What happens if it gets better and what you lose if it continues as it is?

If fees are below where they could be, what does that cost across a year?

If experienced people are spending hours every week fixing problems that should not exist, what is that costing?

If a process changes, how will we know whether it has made a difference?

Putting numbers against the problem makes it much easier to decide what deserves attention first and what is simply noise.

Questions Estate Agent leaders ask

We know the business should be doing better, but we don’t know where the problem is. Can you help?

Yes. You do not need to have diagnosed it first. I can look across the business, follow the numbers and the way people are working, and help identify where the issue is and what is having the biggest financial impact.

Do you work across both sales and lettings?

Yes. The issue may sit in sales, lettings, marketing, operations, management, technology or somewhere between them. I am interested in what is affecting the result, not which department owns it.

Can you help us understand why some branches or teams perform better than others?

Yes. I would look at the numbers, behaviours, management, process and local differences to understand what is creating the gap and whether any of it can be repeated elsewhere.

We spend a lot on technology and suppliers. Can you help us work out whether we are getting value?

Yes. I can look at what you are paying for, how it is being used, what it is meant to achieve and whether the return justifies the cost. Sometimes the answer is a different supplier. Sometimes it is better use of what you already have.

Can you help us find additional revenue opportunities?

Yes. That might be through fees, referrals, ancillary services, better conversion, retention or opportunities already sitting in the customer base. The right answer depends on the business and the numbers and you acting on the advice.

Do you work with multi-branch agencies?

Yes. Multi-branch businesses often have more variation in performance, management and process, which makes it easier for problems and opportunities to be hidden in averages.

Can you help if the problem involves more than one team?

Yes. In fact, that is often where the problem sits. If sales, lettings, marketing, operations, technology or suppliers are working separately, I can look at how those parts connect and where that is affecting the result.

Start a conversation

If you know performance could be better but the cause is not obvious…

Let’s look across the whole commercial journey rather than another isolated part of it.

Book a conversation